About Blue Turtle
About Blue Turtle
Blue Turtle is not just a brand—it’s a way of life rooted in purpose, autonomy, intentionality, and holistic growth. We embrace simplicity, nurture meaningful connections, and craft transformative experiences that inspire both personal and collective evolution. Through a unique coaching blend of the creative arts, embodiment, music, and more, we guide, accompany and empower individuals toward deeper self-awareness and a clearer sense of purpose. Our approach encourages you to embrace ultimate freedom—freedom to explore your true self, to navigate life’s challenges with grace, and to live with authenticity and autonomy.
Our community embodies the spirit of Ubuntu, an African philosophy that highlights our interconnectedness and the importance of mutual respect: “I am because we are.” This belief in shared growth drives us to create safe, supportive spaces for meaningful conversations and personal transformation. We understand that as each of us grows, we contribute to the strength and well-being of the whole.
Commitment to Sustainability
Blue Turtle is committed to advancing six of the United Nations Sustainable Development Goals (SDGs), ensuring that our work contributes to both individual and global progress:
Blue Turtle promotes lifelong learning and coaching, helping individuals unlock their full potential through creative arts, mindfulness, and personalized growth journeys for children and adults alike.
Blue Turtle fosters gender equality by empowering women and girls with self-awareness, confidence, and purpose through arts-based coaching and education, creating equal opportunities for all to live experiences for personal growth and transformation.
Blue Turtle addresses inequalities by providing access to coaching programs for transformative experiences for underprivileged communities, promoting inclusivity, personal growth and holistic well-being.
Blue Turtle advocates for ocean sustainability by raising awareness of marine conservation and encouraging responsible, regenerative practices in all our community projects and products.
Blue Turtle supports environmental stewardship through sustainable practices, focusing on land preservation, reforestation, and promoting the importance of biodiversity in our educational and creative arts products.
Through safe, inclusive spaces, we foster meaningful conversations and personal transformation, contributing to a more peaceful and just society.
Our Ethics
- Lifelong Learning: Blue Turtle embodies a philosophy that encourages continuous development and intellectual curiosity. Learning becomes a way of life, a path to growth and fulfillment.
- Authenticity: Emphasizing the importance of showing up as our true selves, we promote self-awareness, honesty, and living in alignment with one’s values and North Star.
- Purpose and Impact: Everything done within Blue Turtle has a deeper meaning, focusing on creating a positive, sustainable and regenerative impact on both individuals and the world.
- Expressing through the Creative Arts: Blue Turtle harnesses the power of creative arts & somatics to inspire personal growth, self-expression, and emotional well-being.
- Collect Memories and Live Experiences: The focus is on accumulating meaningful life experiences and memories rather than material possessions, helping individuals connect with the richness of life rather than the burden of consumption.
- Respect and No Judgment: At Blue Turtle, every person is treated with respect and openness, fostering an environment free of judgment where everyone is encouraged to express themselves.
- Confidentiality: Trust is central to Blue Turtle’s practice, and all personal information shared is handled with the utmost confidentiality.
- Diversity: Embracing diverse perspectives, cultures, and backgrounds. Blue Turtle believes in the strength that diversity brings to personal and collective growth.
- Global Impact Mindset: With a vision that transcends local boundaries, Blue Turtle aims to make a meaningful contribution on a global scale, driving change that echoes far and wide.
A Word from the Founder – Haya Al-Bitar
What makes life truly worth living? It’s not found in material gains or fleeting successes but in the moments where we connect—heart to heart, soul to soul. It’s in those instances where we listen deeply, where our eyes meet with genuine care, and where compassion flows freely, reminding us of our shared humanity.
The essence of community lies in the way we show up for each other, not just in times of joy but in moments of vulnerability. When we strip away status, race, and gender, we create space for equal opportunities, where the strong uplift the weak, the wealthy look out for the poor, and the healthy support the sick. It is through such connections that individuation, as Carl Jung describes, is born. A process of becoming, of evolving, and ultimately, of finding freedom within ourselves.
But freedom doesn’t come from isolating ourselves. It comes from asking, “How can I serve?”—from looking at our neighbor and offering the same love and care we wish for ourselves. It’s about showing up authentically, reflecting on our own judgments, and asking if we’re truly seeing the other person for who they are, not for what we assume them to be.
True communication requires more than just speaking—it demands that we listen, that we give each other names, identities, and respect. It’s about creating a dialogue where everyone feels heard, understood and seen. Even in disagreement, there is room for grace, for love, and for containment—not resistance. When we stop resisting, we start to heal. We allow ourselves to process, to contain the emotions within us and create space for others to do the same.
This is not just about individuals; it’s about building communities that uphold shared ethics, where the beat of one heart synchronizes with another. A community where the touch of a hand transfers compassion, where every interaction matters because we recognize that we are not 8 billion separate beings, but we are one. One humanity, connected by love, by shared struggles, and by the unspoken desire for ultimate freedom.
As a mother, I call upon others to come together, to light a candle for the future we are shaping. Our children are not created to fulfill our desires or to make statements—they are here to teach us, to show us how to smile, how to play, how to love. It is our responsibility to protect that flame, to nurture it, and to ensure that each child grows in a world where compassion is the norm and love is abundant.
So let us ask ourselves: What truly makes this life worth it? Is it in the questions of “why,” or is it in the answers of “why not?” Let us choose to live in reflective equilibrium, as John Rawls describes, bringing our principles and judgments into alignment. Let us choose understanding, compassion, and communication, for it is in those moments that we can begin to see the truth of our shared humanity.
In silence, we reflect, but in action, we create. So I ask you again: How will you make it all worth it?