About Blue Turtle
Blue Turtle is not just a brand—it’s a way of life rooted in autonomy, intentionality, and holistic growth. We embrace simplicity, nurture meaningful connections, and craft transformative experiences that inspire both personal and collective evolution. Through a unique blend of art, coaching, movement, music, and nature, we guide, accompany and empower individuals toward deeper self-awareness and a clearer sense of purpose. Our approach encourages you to embrace freedom—freedom to explore your true self, to navigate life’s challenges with grace, and to live with authenticity and autonomy.
Our community embodies the spirit of Ubuntu, an African philosophy that highlights our interconnectedness and the importance of mutual respect: “I am because we are.” This belief in shared growth drives us to create safe, supportive spaces for meaningful conversations and personal transformation. We understand that as each of us grows, we contribute to the strength and well-being of the whole.
Commitment to Sustainability
Blue Turtle is committed to advancing six of the United Nations Sustainable Development Goals (SDGs), ensuring that our work contributes to both individual and global progress:
We prioritize mental health and overall well-being in all our services, recognizing the critical importance of a healthy mind and body for a thriving life.
We believe in the power of lifelong learning, offering opportunities for continuous development and coaching for both adults and children to unlock their potential.
We are dedicated to protecting and restoring oceans and marine ecosystems, as we understand the integral role they play in sustaining life on Earth.
We advocate for the preservation and restoration of terrestrial ecosystems, fostering harmony with nature through our sustainability initiatives.
Through safe, inclusive spaces, we foster meaningful conversations and personal transformation, contributing to a more peaceful and just society.
We believe in the power of collaboration and actively work with partners who share our vision of sustainable and impactful change on a global scale.
Our Values and Practices
- Continuous Development and Learning
- Respect
- Confidentiality
- Diversity
- Global Impact
A Word from the Founder – Haya Al-Bitar
What makes life truly worth living? It’s not found in material gains or fleeting successes but in the moments where we connect—heart to heart, soul to soul. It’s in those instances where we listen deeply, where our eyes meet with genuine care, and where compassion flows freely, reminding us of our shared humanity.
The essence of community lies in the way we show up for each other, not just in times of joy but in moments of vulnerability. When we strip away status, race, and gender, we create space for equal opportunities, where the strong uplift the weak, the wealthy look out for the poor, and the healthy support the sick. It is through such connections that individuation, as Carl Jung describes, is born. A process of becoming, of evolving, and ultimately, of finding freedom within ourselves.
But freedom doesn’t come from isolating ourselves. It comes from asking, “How can I serve?”—from looking at our neighbor and offering the same love and care we wish for ourselves. It’s about showing up authentically, reflecting on our own judgments, and asking if we’re truly seeing the other person for who they are, not for what we assume them to be.
True communication requires more than just speaking—it demands that we listen, that we give each other names, identities, and respect. It’s about creating a dialogue where everyone feels heard and understood. Even in disagreement, there is room for grace, for love, and for containment—not resistance. When we stop resisting, we start to heal. We allow ourselves to process, to contain the emotions within us and create space for others to do the same.
This is not just about individuals; it’s about building communities that uphold shared values, where the beat of one heart synchronizes with another. A community where the touch of a hand transfers compassion, where every interaction matters because we recognize that we are not 8 billion separate beings, but one. One humanity, connected by love, by shared struggles, and by the unspoken desire for freedom.
As a mother, I call upon others to come together, to light a candle for the future we are shaping. Our children are not created to fulfill our desires or to make statements—they are here to teach us, to show us how to smile, how to play, how to love. It is our responsibility to protect that flame, to nurture it, and to ensure that each child grows in a world where compassion is the norm and love is abundant.
So let us ask ourselves: What truly makes this life worth it? Is it in the questions of “why,” or is it in the answers of “why not?” Let us choose to live in reflective equilibrium, as John Rawls describes, bringing our principles and judgments into alignment. Let us choose understanding, compassion, and communication, for it is in those moments that we can begin to see the truth of our shared humanity.
In silence, we reflect, but in action, we create. So I ask you: How will you make it all worth it?